When Sky Italy secured the rights to broadcast every match across major football leagues
in Italy and Europe, we were tasked with creating a campaign to announce this milestone.
Drawing inspiration from the world of wine, we highlighted it as Sky's finest 'vintage' year yet.
Our concept featured a special vineyard in Tuscany where Sky's TV personalities,
led by Marcello Lippi-manager of the Italian national team and World Cup champion-crafted
an extraordinary 'wine' with the best 'grapes': world-renowned footballers
such as Kaka', Buffon, Materazzi, and De Rossi.
This multi-million euro campaign was filmed over a period of 5 days.