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The Voice Of A Nation
When the news broke regarding the passing of Gay Byrne, an Irish legend,
we knew we had to act fast and create a radio ad that was both fitting and respectful
while acknowledging his immense service to the Irish broadcasting industry
down through the years. Gay's a radio and TV presenter whose most notable role
was hosting The Late Late Show over a 37-year span.
We created a new and sad version of the upbeat and happy opening theme of his show,
known to everyone in Ireland.
Client: IBI. Independent Broadcasters of Ireland Media: Radio, Social, Print Agency: Boys and Girls, Dublin
Social and Radio
Original opening theme song of his legendary TV show
Print- published in major Irish press the day after his passing away
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